Corporate and public communication

Ba-Guang-Yu Expressway Integrity Film

Web preview · Up to 45 seconds, in the sample’s original language.

About this film

From toll booths to road maintenance, and staff with their families, the short film showcases the daily life of the expressway industry through multiple job scenarios. Bright visuals and people's actions together convey the theme of integrity. The work places institutional values in specific work and human connections, using a domestic narrative to create a more approachable public communication expression.