Brand and advertising

Zhuge’s Strategy Dongchedi

Web preview · Up to 45 seconds, in the sample’s original language.

About this film

A brand campaign that connects historical figures with modern car visuals, using time-space contrast and dramatic storytelling to convey brand content. Vertical composition emphasizes character actions and key props, while subtitles help quickly convey information. The work explores creative storytelling for car short videos by colliding traditional character imagery with contemporary settings, naturally linking viewing interest with brand content.